Hustle Mama Lama · The Vault · Document 01
Bonus Toolkit
The Online Money Map
BONUS
TOOLKIT.
The plan and the shortcuts. This is where knowing turns into doing.
You've got the map. You've filled in the workbook. Now here's the part that removes every excuse. A week-by-week plan for your first 90 days and a swipe file of 10 real first offers so you never have to stare at a blank page wondering where to begin.
No more "but what do I actually DO?" It's all here.
01
The 90-Day Starter PlanWeek by week. What to do, in what order, so momentum builds instead of overwhelm.
02
The Swipe File10 real first-offer examples across all 6 models. Steal them. Adapt them. Launch.
Hustle Mama Lama · Online Money Map · Bonus Toolkit
Tool 01
Tool 01
THE 90-DAY STARTER PLAN.
One thing at a time. In the right order. No overwhelm.
This is the ladder from the map, turned into a week-by-week plan. Don't jump ahead. Each week builds on the last. Tick the box as you finish. The mamas who follow this in order are the ones who actually launch.
PHASE 1 · FOUNDATION
Weeks 1-4
Week 1
Choose your model and niche
Use the quiz result. Pick ONE model and one specific niche you could talk about for two years without getting bored.
Week 2
Set up your one platform
One platform, not three. Rewrite your bio so a stranger instantly knows what you do and who you help. Set up your email list.
Week 3
Post your first 3 pieces of content
Pick 3 content pillars tied to your future offer. Publish imperfectly. Done beats perfect. Nobody is watching yet, so practise now.
Week 4
Show up daily and listen
One post or story every day. Watch which topics get saves, shares and DMs. Your audience is telling you what they'll pay for.
PHASE 2 · FIRST OFFER
Weeks 5-8
Week 5
Decide your first offer
Use the swipe file on the next page. Pick one small, specific offer that solves one clear problem. Price it low and accessible.
Week 6
Build it (imperfectly)
Give yourself one week. A simple PDF, template or service page. It does not need to be perfect. It needs to exist.
Week 7
Warm up your audience
Talk about the problem your offer solves all week. Share the journey. Build anticipation. Give value at least 7 times before you ask.
Week 8
Launch and make your first sale
Open it up. DM the people who engaged. Even one sale is proof of concept. That changes everything.
PHASE 3 · MOMENTUM
Weeks 9-12
Week 9
Get feedback and improve
Ask every buyer one question: what nearly stopped you buying? Use the answers to sharpen your offer and your message.
Week 10
Turn content into a system
Start one weekly series people can expect. Repurpose one idea into a reel, a carousel and a story. Work smarter, not more.
Week 11
Plan your second offer
What did buyers of offer one need next? That's offer two. This is where income starts to compound.
Week 12
Review and recommit
Look back at 90 days. What worked, what didn't, what's next. Then recommit to the next 90. This is a long game, played one rung at a time.
The only rule: Do not skip ahead. A mama who finishes Phase 1 properly beats one who jumps to launching with no foundation every single time.
Hustle Mama Lama · Online Money Map · Bonus Toolkit
Tool 02
Tool 02
THE SWIPE FILE.
10 real first offers. Steal the structure. Make it yours.
The blank page is where dreams go to die. So here are 10 real first offers across all six models. Don't copy them word for word. Use them as a template and swap in your own niche.
Selling a Service
€150+
"DONE-IN-A-DAY INSTAGRAM AUDIT"
A one-page audit of someone's profile with 5 specific fixes. Your version: swap Instagram for whatever you're skilled at — a resume, a budget, a meal plan, a nursery setup.
Digital Products
€9
"THE 7-DAY [RESULT] STARTER"
A short guide that gets one specific result in a week. Your version: the 7-day toddler sleep reset, the 7-day meal-prep starter, the 7-day declutter.
Digital Products
€12
"THE [NICHE] TEMPLATE PACK"
A set of ready-to-use templates that save hours. Your version: caption templates, meal-plan templates, chore-chart templates, budget templates.
UGC Content
€250+ per deal
"3-VIDEO UGC STARTER PACKAGE"
Three short authentic videos for one brand. Your version: pick a niche you love — baby products, wellness, home — and pitch 3 small brands this week.
Faceless Content
Ad + affiliate revenue
"THE [NICHE] TIPS PAGE"
A faceless account posting one useful tip per day in a tight niche. Your version: natural remedies, budgeting hacks, quick dinners, toddler activities.
Digital Products
€17
"THE [SEASON/EVENT] BUNDLE"
A themed bundle tied to a moment in the calendar. Your version: summer activity bundle, back-to-school planner, holiday survival kit.
Affiliate
Commission
"MY EXACT [CATEGORY] EDIT"
A curated list of products you genuinely use, with affiliate links. Your version: my non-toxic cleaning edit, my postpartum must-haves, my home-office setup.
Selling a Service
€200+ /mo
"SOCIAL MEDIA MANAGEMENT LITE"
Manage one platform for one small local business. Your version: start with a business you already love — the local cafe, gym or boutique.
Community
€5 /mo
"THE [NICHE] INNER CIRCLE"
A low-cost monthly group with weekly value. Your version: a budgeting circle, a wellness group, a mompreneur accountability pod.
Digital Products
€7
"THE ONE-PAGE [SYSTEM]"
A single powerful page that solves one nagging problem. Your version: the one-page meal planner, the one-page family command center, the one-page morning routine.
Notice the pattern? Every single one is small, specific and solves ONE clear problem. That's the whole secret. You are not building your empire today. You are building your first offer. Start there.
Now go build yours.
Hustle Mama Lama · The Vault · Document 01
Bonus Toolkit
€7 Included
